Euka is a TikTok Shop affiliate marketing platform for brands and agencies, with AI creator search, outreach automation, campaign management, and GMV reporting.

Euka

Overview

Euka is a TikTok Shop affiliate marketing platform for brands and agencies that want to manage creator programs in one system. The site positions it as an AI-powered operating system for moving from creator discovery through outreach, engagement, scaling, and reporting.

Across the homepage and pricing page, Euka emphasizes workflows for finding creators, automating communication, running affiliate campaigns, and tying creator activity back to measurable GMV. The product appears aimed at teams that need both creator operations and performance tracking rather than a standalone discovery tool.

Features

AI creator discovery

Search across a large creator index and rank creators by signals such as GMV, fit, and other filters rather than only follower counts.

Outreach automation

Automate outreach with queued messages, invites, email, and CRM workflows that respond to creator behavior and campaign conditions.

Dynamic segmentation

Group creators by lifecycle states like posted, sampled, or gone quiet, then trigger actions without manual list management.

Campaign and engagement management

Run contests, retainers, and campaign tracking in one place to manage applications, submissions, deliverables, and payouts.

Licensed content and ads workflow

Request and manage usage rights, then publish licensed creator content to Meta Ads with payment models tied to ad spend, revenue, or flat fees.

GMV reporting and insights

Use live store insights, GMV reporting, and AI Copilot-style reporting to track performance across creators and campaigns.

Use Cases

  • Creator sourcing and shortlist building

    Use Euka to search for creators by fit signals, shortlist prospects quickly, and move from broad discovery to a smaller list for outreach.

  • Automated creator outreach

    Set up CRM segments and outreach triggers so the platform can send invites, follow-ups, or replies when creators sample, post, or go quiet.

  • Affiliate campaign operations

    Run campaigns with contests, retainers, and tracked submissions when you need to coordinate creator participation and keep deliverables in one place.

  • GMV and performance reporting

    Review live store insights and GMV reporting to understand which creators, posts, or campaigns are contributing to results.

  • Creator content for paid ads

    Request usage rights for creator content and publish licensed assets to Meta Ads when you want to turn creator posts into paid media.

Pros and Cons

Pros

  • Covers multiple stages of creator-program operations in one platform, from discovery to reporting.
  • Supports automation for outreach and follow-up instead of requiring fully manual CRM work.
  • Includes campaign formats such as contests, retainers, and licensed-content workflows.
  • Pricing is presented with clear entry points, including a free trial and book-a-demo path.
  • Provides plan differentiation for smaller shops, scaling shops, enterprises, and agencies.

Cons

  • The source does not provide a full integrations list, so connected tools and channels are only partially confirmed.
  • Pricing shows custom plans for Enterprise and Agency, but the exact terms for those tiers are not public.

FAQ

Who is Euka for?

Euka is built for TikTok Shop brands, agencies, and sellers that manage creator discovery, outreach, affiliate campaigns, and GMV reporting in one system.

Does Euka have fixed pricing or custom plans?

The source shows Euka pricing plans for Starter, Growth, Enterprise, and Agency. Starter and Growth show monthly per-workspace pricing with a contact-us flow, while Enterprise and Agency are custom and require contacting sales.

What parts of the creator workflow does Euka cover?

The homepage presents Euka as an all-in-one workflow that covers creator discovery, outreach, engagement, scaling, and optimization. The pricing page adds features such as AI creator search, automated outreach, CRM, contests, automated spark code collection, and social intelligence access.

Can prospective users try or demo Euka before buying?

Yes. The homepage and pricing page both offer a 'Start free trial' option, and the pricing page also includes a 'Book a demo' path for seeing how the system fits a creator program.

Quick Facts

Category
TikTok Shop affiliate marketing platform
Primary users
TikTok Shop brands, agencies, and sellers
Core workflow
Discover creators, automate outreach, manage campaigns, and track GMV
Pricing model
Paid plans with monthly billing shown for Starter and Growth; custom pricing for Enterprise and Agency
Website
euka.ai
Trial/demo
Start free trial and book a demo