Automatic ICP analysis
Enter your website and Starnus reads it to extract your proposition and build an ICP automatically. The home page says this can happen in about 30 seconds.
Starnus
ClaimStarnus is an AI sales automation platform for outbound prospecting and follow-up across email and LinkedIn, with ICP definition, lead sourcing, personalization, and approval controls.
AI outbound automation for sales teams
Starnus is an AI sales automation product focused on outbound that runs across lead research, outreach, follow-up, and reporting. Its homepage positions it as an “AI employee for outbound sales” that finds leads, adapts outreach to the business, and executes campaigns while the user stays in control.
The product starts by reading a company website, building an ideal customer profile, and selecting leads based on fit signals. From there, it generates personalized email and LinkedIn outreach, shows messages for approval before sending, and uses performance data to adjust the next week’s plan. The pricing page adds monthly plans, a 3-day free trial, and a managed service option for teams that want Starnus to run outbound for them.
Core capabilities
Lead sourcing and scoring
Specialized agents scan signals and surface leads that match the ICP rather than just large lists. The product emphasizes fit-based lead selection and enrichment with contact details.
Personalized outreach with approval
Starnus writes and sends personalized messages across email and LinkedIn, with each message shown to you before it goes out. That gives you approval control while the system handles execution.
Reporting and iteration
The system tracks replies, signals, lead activity, and campaign performance in real time, then adjusts the next week’s plan. The dashboard and weekly plan views are part of that loop.
Broad agent coverage
The agents library includes CRM and workspace tools such as HubSpot, Gmail, LinkedIn, Slack, Notion, Google Sheets, Google Docs, Google Calendar, Google Drive, Outlook, OneDrive, Linear, Airtable, and X. The pricing page also lists connected and premium agents by plan.
Common ways teams use Starnus
Define and source an ICP-led prospect list
Use Starnus to turn a company website into an ICP, then build a lead list based on fit signals instead of manually assembling prospect research.
Run personalized outbound sequences
Use the system to write and queue outreach across email and LinkedIn, review the draft messages, and let it run follow-ups after approval.
Track campaign performance and iterate
Use the weekly reporting loop to monitor replies, opens, accepted connections, and other engagement signals, then adjust next week’s plan from those results.
Delegate outbound execution to a managed team
Use the managed service if you want a dedicated outbound manager to handle ICP research, lead sourcing, personalized outreach, follow-ups, and meeting coordination.
Work across sales and workspace tools
Use the agent set when your outbound process depends on connected tools such as HubSpot, Gmail, LinkedIn, Slack, Notion, Sheets, Drive, or Airtable.
Pros and Cons
Pros
- Combines ICP analysis, lead sourcing, outreach, follow-up, and reporting in one workflow.
- Shows messages for approval before sending, which keeps the user in control of outbound execution.
- Supports both self-serve plans and a managed service for teams that want hands-off operation.
- Includes specialized agents for email, LinkedIn, CRM sync, inbox management, and workspace tools.
- Provides a pricing page with monthly plans and a 3-day free trial.
Cons
- The source does not show full integration details beyond the agents list, so the exact setup with existing CRM or inbox tools is not fully clear.
- Several workflow details are only described at a high level, so implementation depth and customization options are not fully documented on the public pages.
FAQ
How does setup work?
Starnus is set up around a simple approval loop: you enter your website and answer a few questions, review the outbound plan, and then Starnus executes the outreach while showing you what it plans to send. The source also says there is no special setup and no API keys required.
Is this a self-serve tool or a managed service?
The site presents Starnus as outbound automation for businesses that want lead finding, personalized outreach, follow-ups, and reporting handled in one system. It also offers a managed service for teams that want a dedicated outbound manager to run the process for them.
What channels and systems does it work with?
Starnus runs outbound across email and LinkedIn, with messages personalized per lead and every message shown for approval before sending. The agents page also shows supporting agents for lead finding, CRM sync, inbox management, and workspace tools such as Gmail, HubSpot, Slack, Notion, Google Workspace, and Airtable.
How is Starnus priced?
Pricing is shown as monthly plans with a 3-day free trial on the pricing page. The page lists Pro, Pro+, Ultra, and a separate Managed Service offering.
Who is it best suited for?
The source shows Starnus as a sales automation product focused on outbound rather than a general-purpose CRM. It emphasizes ICP analysis, lead selection, outreach, follow-up, and reporting.
Quick Facts
- Category
- AI Sales Automation
- Platform
- Web app
- Primary use
- Outbound sales automation
- Channels
- Email and LinkedIn
- Pricing
- Monthly plans with a 3-day free trial
- Domain
- starnus.com
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