Foreplay is an ad creative workflow platform for saving inspiration, tracking competitors, analyzing creative performance, and building briefs for teams.
Foreplay is an ad creative workflow platform for saving inspiration, tracking competitors, analyzing creative performance, and sharing briefs and reports. The site positions it as a single place for teams to move from ad research to creative execution without stitching together separate tools.
Its product suite includes Swipe File for saving ads, Spyder for competitor tracking, Discovery for searching a large community ad library, Lens for creative analytics, and Briefs for turning research into production direction. The platform also offers a Chrome extension, mobile apps, API access, and team sharing features to support day-to-day workflow use.
Save ads from supported ad libraries and social surfaces, including Meta Ad Library, TikTok, LinkedIn, YouTube Shorts, Google Transparency Center, Instagram organic, and TikTok organic, then organize them into folders, boards, tags, and ratings.
Track competitors with Spyder, which continually scrapes brand ad activity, preserves ad history, and surfaces creative tests, hooks, landing page insights, and timeline views.
Search the community library and expert swipe files through Discovery to find inspiration by keywords, performance context, long-running ads, emotional analysis, and persona or creative-target signals.
Use Lens to analyze creative performance with reports, comparison views, creative scores, custom metrics, and white-label sharing for performance and creative teams.
Build briefs and production assets with storyboards, script generation, modular brief builders, asset collection, and public brief share pages.
Use the Chrome extension, mobile app, and API to capture, view, and move creative data across individual and team workflows.
Use Swipe File to capture ads from supported libraries and social channels, then sort them into folders, boards, tags, and ratings for later reference.
Use Spyder to monitor competitor brands, review ad history and active tests, and extract hooks or landing-page signals that can inform your next campaign.
Use Lens to review what is working across ads, build comparison or top-performing reports, and share those findings with stakeholders in a branded format.
Use Discovery to search broad community and expert libraries when you need reference ads, long-running examples, or creative angles for a new brief.
Use Briefs to turn research into a storyboard or script, collect assets from multiple creators, and keep the handoff organized in one place.
Yes. The pricing page says trials are available, and the FAQ states you can cancel a monthly subscription at any time before the trial converts. Annual plans do not include prorated refunds.
Foreplay says it supports live chat during business hours Monday to Friday, 9:00am to 5:00pm EST, and email support at [email protected]. The site also says help articles are available inside the software.
Foreplay says there are no usage limitations on its plans. The FAQ specifically notes you can save unlimited ads from Facebook Ad Library, TikTok Creative Center, and more.
The site describes Foreplay as a workflow across ad inspiration, creative analytics, competitor tracking, and briefs. The homepage also says it helps performance and creative teams share inspiration, reports, and briefs.
Spyder tracks competitor ads on Meta products, including Instagram, and the site says it keeps tracked ads forever once you start monitoring a brand. The pricing page also lists API access on paid plans.
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