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MailerLite

Reivindicar

MailerLite is an email marketing platform for sending campaigns, building automations, and creating landing pages, forms, and websites. It also supports digital products, paid newsletters, and recurring subscriptions.

MailerLite

Overview

MailerLite is an email marketing platform that combines newsletter sending, automations, landing pages, websites, signup forms, and monetization features in one product. The site positions it as a way to grow an audience, send targeted messages, and manage related marketing workflows from a single account.

The product supports both simple and more advanced setups. Users can start with a free plan, try premium features for 14 days, or choose paid tiers that expand sending limits, user seats, automation capacity, website and landing page counts, and support options.

Core features

Email campaign creation

Create and send newsletters with a drag-and-drop editor, a simple editor, or custom HTML. The pricing page also notes support for templates, A/B testing, dynamic emails, smart sending, and a subject line generator on higher plans.

Visual automations

Build automated workflows with visual automation tools. The source mentions automation templates, multiple triggers, ecommerce triggers, RSS campaigns, and auto resend campaigns, allowing emails to respond to subscriber activity and time-based conditions.

Landing pages and websites

Launch landing pages and websites with templates, AI generation, SEO tools, click maps, custom code injection, branded URLs, and A/B testing. The landing page page also notes reusable sections and AI text and image generation.

Signup forms and audience capture

Collect subscribers with signup forms and pop-ups. MailerLite also supports preference centers, subscriber management tools, forms A/B testing, and the option to segment subscribers based on form and email interaction.

Monetization tools

Sell digital products, bookings, and recurring subscriptions from the platform. The pricing and home pages both mention digital products, paid newsletters, and recurring payments as part of the workflow.

Integrations and connectivity

Connect MailerLite with other apps and services. The site lists integrations such as Stripe, Shopify, WooCommerce, WordPress, Zapier, Canva, Claude, and ChatGPT, plus an API, webhooks, and an MCP server.

Common use cases

  • Send email campaigns

    Create newsletters and promotional sends with a drag-and-drop editor, templates, A/B testing, and reporting to monitor how campaigns perform.

  • Run email automations

    Set up automated sequences for welcome emails, lead nurturing, ecommerce events, RSS updates, and resend logic based on subscriber actions or timing.

  • Publish landing pages

    Build landing pages for lead magnets, ads, events, product launches, or special offers, then connect them to forms, SEO settings, analytics, and A/B testing.

  • Grow and segment an audience

    Add signup forms and pop-ups to capture subscribers, segment them with form data and interactions, and route them into email campaigns or automated flows.

  • Monetize an email audience

    Sell digital products, subscriptions, bookings, or paid newsletters directly through MailerLite and connect the flow to email follow-up and audience management.

Pros and Cons

Pros

  • Combines email campaigns, automations, landing pages, forms, and websites in one platform.
  • Offers a Free plan and a 14-day premium trial, making it easy to evaluate before committing.
  • Includes multiple editing options for email creation, including drag-and-drop, simple, and custom HTML editors.
  • Provides built-in support for monetization workflows such as digital products, bookings, paid newsletters, and subscriptions.
  • Backed by 24/7 live chat and email support on paid plans.

Cons

  • Some higher-capability features are limited by plan, such as automation counts, websites and landing pages, forms, and digital products.
  • The source does not provide a full public list of every integration or every advanced limitation, so buyers may need to verify fit for a specific stack.

FAQ

What plans does MailerLite offer?

MailerLite offers a Free plan for getting started, plus Comfort, Power, and Enterprise tiers. The Free plan includes campaigns, automations, a website, a landing page, signup forms, up to 250 subscribers, 2 user seats, and 2,500 monthly emails. Comfort and Power add higher limits and more features, while Enterprise is a custom solution for businesses with over 200K subscribers.

Can I try MailerLite before paying?

Yes. The pricing page says you can start a free trial of premium features for 14 days, and the Free plan is available with no credit card required.

What can I build with MailerLite?

MailerLite includes a drag-and-drop newsletter editor, a simple editor, and a custom HTML editor. The landing page builder also supports AI-generated pages, prebuilt sections, A/B testing, SEO tools, click heatmaps, and custom HTML injection.

What support is available?

The source highlights 24/7 live chat and email support on paid plans, plus an award-winning support team. The home page also states a 5 minute average response time on live chat and a 97% satisfaction rate.

Who is MailerLite best suited for?

Mailerlite is aimed at businesses and creators that want email marketing, landing pages, signup forms, websites, automations, and digital product or subscription workflows in one platform.

Quick Facts

Category
Email marketing platform
Primary use
Audience growth and email marketing workflows
Core workflows
Campaigns, automations, landing pages, signup forms, websites
Pricing signal
Free plan, 14-day premium trial, and paid tiers
Support
24/7 live chat and email support on paid plans
Source domain
mailerlite.com