Connects to core marketing data sources
Connect Google Ads, Meta Ads, Shopify, or GA4, then let MAI start learning your business data quickly.
MAI
ПодтвердитьMAI is an AI performance marketing agent for marketers and paid media teams. Connect ad and commerce data, analyze performance in real time, and optimize campaigns across major ad platforms.
AI performance marketing for paid media teams
MAI is an AI performance marketing agent for marketers who want to understand, optimize, and report on paid media with less manual work. The product connects to marketing and commerce data, analyzes performance in real time, and surfaces what is working so teams can act faster.
According to the site, MAI supports Google Ads, Meta Ads, Microsoft Ads, Shopify, and Google Analytics. It is positioned as an alternative to manual agency workflows, with daily learning, dashboard transparency, and the ability to implement campaign changes across platforms.
Core capabilities
Conversational insight exploration
Ask questions in plain language instead of moving between dashboards, and use MAI to surface what is working in real time.
Attribution reporting
Gets to attribution-oriented reporting after an event or sales cycle, including what drove revenue and what was incremental.
Strategy and planning support
Summarizes strategic decisions such as budget allocation, audience signals, and creative insights so teams can move faster.
Cross-platform campaign execution
Implements actions across Google, Meta, and Microsoft Ads, including campaign creation, bid adjustments, and budget pacing.
Transparent optimization workflow
Provides dashboard transparency through activity logs, daily updates, and smart suggestions so teams can review what changed and why.
Ways teams use MAI
Paid media optimization
Use MAI to connect ad and commerce data, then identify profitable opportunities and where spend may be wasted before making changes.
Real-time analysis
Ask MAI what is working instead of switching between dashboards, then use the insights to guide daily decisions.
Attribution review after campaigns
After a sales event or campaign, review MAI's attribution-oriented report to understand what drove revenue and what was incremental.
Augmenting in-house or agency workflows
Keep MAI alongside your current team or agency when you want automated reporting and analysis without replacing existing operators.
Multi-platform campaign operations
Use the platform's cross-platform execution to manage campaign creation, bid changes, and budget pacing across Google, Meta, and Microsoft Ads.
Pros and Cons
Pros
- Connects to several common marketing and commerce data sources, including ad platforms and analytics tools.
- Combines analysis, attribution, and campaign execution in one product.
- Offers real-time visibility, daily updates, and activity logs for transparency.
- Can be used alongside an in-house team or external agency.
- Pricing page indicates a $0 starting point with no setup fees or contracts.
Cons
- The site gives relatively high-level feature descriptions, so the exact depth of automation and reporting is not fully specified.
- Platform support is broad within the cited sources, but the company says it is still expanding to additional platforms.
FAQ
What ad platforms does MAI support?
MAI currently supports Meta, Google, and Microsoft Ads, along with Shopify and Google Analytics for deeper customer and attribution insights. The site also says the team is actively expanding support to additional platforms.
Is there a free way to start?
Yes. The pricing page says you can start at $0, and the site states there are no setup fees or contracts. It also says you can try for free.
Do I keep ownership of my ad accounts?
Yes. MAI says you keep full ownership and control of your ad accounts. The product connects to your data but does not take ownership over it.
How does MAI differ from a traditional agency?
MAI is designed to work continuously, analyzing your data in real time and surfacing what matters without waiting for weekly calls or monthly reports. The site says it learns from your data daily, so recommendations get sharper over time.
Can MAI be used with an existing team or agency?
Yes. The site says many teams use MAI alongside an existing marketing team or agency, and some agencies use it themselves to automate reporting and analysis.
Quick Facts
- Category
- AI performance marketing
- Primary users
- Marketers and paid media teams
- Platforms
- Google Ads, Meta Ads, Microsoft Ads, Shopify, Google Analytics
- Pricing
- Starts at $0; no setup fees or contracts
- Workflow
- Connect data, ask questions, review attribution, and optimize campaigns
- Source domain
- mai.co
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