Raster and vector generation
Generate raster and vector images from text prompts, including output for illustration, design assets, and editable vector graphics.
Overview
Recraft is an AI image generation and design platform for designers, creatives, sellers, and teams. It combines text-to-image generation with tools for vector graphics, editable styles, mockups, background removal, and API-based workflows.
The product positions its models around art-directed output and prompt understanding, with support for photorealistic images, expressive illustrations, and production-ready graphic assets. Its pricing and ownership rules also distinguish between free and paid usage, including different rights for generated content.
Core features
Custom style creation
Create reusable styles from reference images and generate new assets in that style, including brand-style image generation.
Image editing tools
Edit and refine generated assets with workflows that include image modification and background removal.
Multiple output types
Produce images in specific visual directions such as photorealism, illustrations, icons, mockups, and 3D imagery.
API access
Access the product through an API for programmatic generation and editing workflows.
Plan-based usage and rights
Generate or modify assets with credits-based usage and separate handling for paid and free-plan ownership.
Common use cases
Marketing and brand visuals
Generate photorealistic or stylistically art-directed images for campaigns, landing pages, and other design work where visual polish matters.
Vector artwork and icons
Create editable vector graphics and icons for websites, product interfaces, and print assets that need clean scaling.
Style matching for teams
Turn reference images into reusable styles for consistent visual direction across multiple generations.
Mockups and production assets
Produce mockups and other production-ready graphics for sellers and creative teams that need polished asset variations.
Programmatic asset workflows
Use the API to automate generation, editing, vectorization, or background removal in a custom workflow or product pipeline.
Pros and Cons
Pros
- Supports both raster and vector image generation.
- Includes style creation from reference images for reusable brand or art direction workflows.
- Covers several output needs, including mockups, icons, illustrations, and 3D images.
- Offers an API for programmatic use and automation.
- Paid-plan assets are private and come with full ownership and commercial rights.
Cons
- The source material does not show detailed plan tiers, exact price points, or credit allowances.
- Ownership and commercial rights differ between free and paid usage, so users need to check plan terms before publishing or reselling assets.
FAQ
What can you do with the Recraft API?
Recraft’s API documentation says you can authenticate and interact with the API in minutes. The getting-started page covers raster and vector generation, style creation, image generation in brand style and colors, vectorization, and background removal.
Who owns images created in Recraft?
Recraft says images created on the free plan are owned by Recraft, are public in the community gallery, and can be used commercially with limitations. Images created under a paid plan grant full ownership and commercial rights, and can be kept private.
How do Recraft credits work?
According to the pricing page, generating or modifying an image uses 1–2 credits depending on format, while Creative Upscale uses 20 credits. Subscription credits do not roll over.
Does Recraft offer an API?
Yes. The pricing page says Recraft is accessible via API, and the API getting-started page covers authentication and core generation and editing workflows.
Are images private by default in Recraft?
Recraft’s pricing page says paid-plan images remain private even after the subscription ends, while free-plan images are public in the community gallery.
Quick Facts
- Category
- AI image generation and design platform
- Primary users
- Designers, creatives, sellers, and teams
- Outputs
- Raster images, vector graphics, icons, illustrations, 3D images, mockups
- Access
- Web app and API
- Pricing model
- Free and paid plans with credits-based usage
- Domain
- recraft.ai
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